I worked closely with internal product marketers to help create this product-led growth (PLG) explainer video. We sought to elevate the typical talking-head explainer video by placing the on-screen talent and UI in separate containers and elegantly animating their positions to correspond with the content. I first storyboarded and designed frames in Figma, then animated in After Effects, with some help from Premiere Pro. This video was used by sales teams to train and prep their presentations, and it was also front-and-center on Qualified's main page.
Art Director & Motion Designer